Search Engine Positioning
To get top search ranking & position for your site, you will need to optimize your web pages. For all competitive words the top ten sites have
been professionally optimized. There is no luck when it comes to top ranking for competitive phrases. So the first thing to understand is that all
top words are being professionally optimized to achieve their search engine ranking.
The best tip for optimiziing your site is to adhere to the guidelines of the major search engines. If you are trying to beat the algorithm's with
black-hat techniques, you will most likely get burned. The best tip that you can get is to do all of your optimization on the up-and-up with white hat
techniques.
Content is King
The way to get top search engine position is to write good content that is descriptive of your site, your products, and provide informative resources for your customers.
The days of spamming a search engine bot are over, mainly because the search engines are smarter now and they are not fooled as easily. The way to acheive top
rankings now, are through writing good content that will help your pages to convert into customers. So you will want to ensure that when a customer reaches your professionally optimized pages, that
they will have good content that will keep their attention and convert into a customer for you.
Develop Themes To Create Islands of Information
A large site that has a lot of content may need to implement themes to achieve good results from their seo work. The concept of a theme is great for a web site that sells a wide range of different products that span across differnt industries,
or different categories. To implement a theming structure you will want to separate your content into definable areas of content. To setup a definable area of content, you will need to link from the top down to the sub pages within the theme category.
Level 1 of the theming pyramid is the home page for your web site. The next level below the homepage are your main
site categories, and this is where you will separate your main areas of content.
| Theme Grid |
|---|
| Value | Home Page |
| Low Value | Topic A | Topic B |
| Medium Value | Sub-Topic A1 | Sub-Topic A2 | Sub-Topic B1 | Sub-Topic B2 |
| High Value | Mini-Topic A1a | Mini-Topic A1b | Mini-Topic A2a | Mini-Topic A2b | Mini-Topic B1a | Mini-Topic B1b | Mini-Topic B2a | Mini-Topic B2b |
Targeted Phrases
2-4 words | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ | $ |
You will want to make sure that you develop both an internal and external linking program as well as a reciprocal linking program. To build a reciprocal program, you will contact
relevant content partners to request a link exchange. When you exchange links, you will place a link to your partner, in exchange for them linking back to your site. Most reciprocal link exchanges allow each partner to specify the imcoming link text, to provide surrounding content, and specify the
url that your incoming link will point to.
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