Search Engine Placement

The placement of your links on a page is very important.  Studies have shown that if you site isn't within the top ten of seo results, you will get minimal traffic from the link.  So, the goal is to get your links into the top 10 of the search results for your keywords and keyphrases. 

Place in the Top 10 for High Traffic

The goal is to get your main key phrases into the top 10 of the search results.  Once you determine which words are the main words for your site, you will need to optimize your pages, develop a linking program, and develop an internal navigation structure. 

Natural Listings generate 80% of traffic

The best place that you can get listed is either 1 or 2 in the natural search result listings for your keywords.  Studies have shown that this location is even better than the paid advertisements within Google, Yahoo, or MSN.  Psychologically, web searchers feel that a web site that is number 1 in the free search listings, is the best result for the specific keyword search.